LooBlade - Arctic White


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LooBlade is the only toilet cleaner on the market, independently tested to remove 99.9% of germs.

LooBlade is engineered for superior cleaning and adopts a radical new approach called SwipeClean, which uses a highly sustainable and efficient siliconeTPU elastomer material that is both durable and flexible. Infused with silver, LooBlade kills 99.9% of germs on contact!


1/ Kills 99.9% of Germs-  The anti-microbial technology and anti-bacterial silver/zinc based additivewithin the plastics is certified to kill 99.9% of germs on contact. That’s all of LooBlade, not just the head, but the handle and holder too. TÜV Laboratories of Germany have certified LooBlade’s antimicrobial action with certification ISO 22196-2011. This means you can use less bleach during cleaning and there is no need to disinfect LooBlade afterwards.

2/ SwipeClean Technology®– The 8-blade helix shaped flexible head swipes the surface clean.It maintains a broad area of contact to “swipe clean” rather than scrub a surface. Brush bristles are inefficient at cleaning. They only touch a small part of the surface, requiring extensive scrubbing to be effective and often still leaving areas untouched. LooBlade’s blades maintain continuous contact with the toilet bowl, swiping the surface clean much more efficiently.

3/ Hydrophobic Performance- Silica-nanotechnology combined into the plastics, ensures LooBlade minimises dripping, sheds water and dries quickly, improving hygiene. Its hydrophobic blades ensure that no water collects on the cleaning head or in the holder and ensures LooBlade does not clog like a brush. During cleaning, regular brush bristles quickly become clogged with paper and other things, and these can be hard to dislodge – even with extensive rinsing and shaking! LooBlade’s smooth, flat surfaces stay clean and clear and ensure that any debris is immediately removed with a gentle shake. Compared to conventional toilet brushes, LooBlade’s properties reduce dependency on cleaning chemicals and remove the need for multiple cleaning flushes. 

4/ Unique ‘hollow-point’ head– This unique feature helps clear blockages, and acts a a plunger. 

5/ Ventilated dock- Ensures any remaining moisture is quickly evaporated.

6/ 10 year Guarantee - LooBlade is designed for longevity, reducing the unnecessary landfill caused by our disposable attitude towards toilet brushes.


Stop brushing. Start swiping.

  • No Germs
  • No Dripping
  • Sheds Water
  • No Clogging
  • Superior Cleaning
  • Less Bleach
  • Less Water
  • Better for the Planet
  • 100% Recyclable

Customer Reviews

Based on 8 reviews
Great product

Easy to use and more hygienic than old brush system little bit on expensive side.

Satisfied customer

I have only been using the loo blade for about 3 weeks,but so far I am very happy with it.I will probably invest in another one for the downstairs loo.My only complaint is the hefty price tag.I probably wouldn’t have invested in the first one if it wasn’t for the available discounts at the time.So much better than the old brush style

Great product

Great product. Easy to use and more hygienic than conventional toilet brushes


Great product - have gifted to a few people now & very impressed-Thanks Sally

The ultimate and only toilet brush

I just bought 2 more Looblades (Storm Grey) after owning my first for about 9 months and loving it. It is SO much better, faster, and tidier for cleaning a toilet than a brush. It does everything as stated on the website. I do feel the price should be quite a bit lower given the materials involved in the manufacture which is why I've only given a 4-star review. The main test will be its longevity given the fairly high price. Good to note Sally's comment below about soaking in Napisan, or leaving out in the sun, if I see the rubber fins start to discolour.